From Coursekit to
Lore

2012 04 23

In the spirit of learning & sharing that we endeavor to promote through our product, we’d like to share our logo design process.
Enjoy,
Aaron Carámbula
Creative Director, Lore
New York

Identity Design Team
Joseph Cohen
Co-founder and CEO

Aaron Carámbula
Creative Director

Matt Delbridge
Designer

Brief

1
Strategic Goals:
Convey our ambition to be a great learning brand; at once a publishing platform, social network, and technology company.
Design Goals:
Create a mark we can grow into and which can grow with us.


Values

Attributes

2
Be an Artist
Learn
Invent
Break Rules
Own
Hack
Focus
Play Offense
Think Big
Push
We
Simple
Sophisticated
Witty & Colloquial
Approachable
Quality

Cube Redux

3
There is much to love about the Coursekit Cube our friend Ed Nacional designed for us and we worked to evolve it in some meaningful way. Ultimately, however, the kit implied by the box embodies the constraints of our old name.